Real-world relay. Digital trail.
Your city.
One token.
Keep it moving.
Turn a coin, sticker, or wristband into a neighborhood relay. Passalong connects friends and local shops through handoffs that become a living public map.
Built for local shops, campus communities, and event hosts.
Our starting principles
01 / The relay engine
Small object.
Big ripple.
The token is physical. The connection is personal. Every accepted handoff adds another person, another stop, and another chapter to the trail.
The launch blueprint
~20 cafes
One campus or neighborhood. A proposed starting network—not a claim of shops already onboard.
Put a token into play
Start with a sticker, coin, or wristband. Give your relay a local home: a cafe cluster, a campus, or an event.
Make the next connection
Pass it to a friend. A handoff only counts when they accept—so the next participant is part of the story, not just a name on a list.
Watch the neighborhood light up
Follow the journey on a live public map. Each stop builds a trail people can screenshot, share, and keep moving.
02 / Built around local places
Give people a reason
to walk through your door.
Shops can become relay stops, putting their location into a journey people actively follow. The goal is real visits—not another impression in a feed.
Bring your shop into the loopFor brands
Sponsor a custom baton and give your campaign a physical presence in the neighborhood.
For event hosts
Plan a private relay that gives attendees a shared mission and a reason to meet someone new.
03 / Choose your starting point
Start local. Build from there.
Explore the available plans below. Planning shop stops, a sponsored token, or a private event? Define the scope of your relay before committing.
Free
For individuals getting started
$0/month
- 1 workspace
- Up to 3 team members
- Basic analytics
- Community support
Before the first pass
A few honest answers.
The next stop starts with you
Make your neighborhood
part of the story.
One token. A few local stops. A new reason to connect.